Even if you have an attractive business idea, it may not attract your partners or investors if you do not have a compelling business plan. Apart from the content in the plan, you must also make
sure that you use a neat font, clean paper, quality images, and an elegant presentation. All these will ensure that your business plan is well-heard and read.
While preparing your business plan, consider your audience. The first impression you make plays a crucial role in the acceptance of your business plan. You may even ask your recipient if they want the plan as a hard copy or a soft copy. Here are six steps that will help you to present your plan in the best method.
● Get Referrals And Leads
Get the names, phone numbers, and addresses of the investors you are targeting. You may get referrals from other people. Try to create a strong network for getting referrals.
● Study Your Goal
Study in depth about the targets you plan to meet. Find out the investment you expect to get, the requirements of your investors, etc. You may also study in detail about the investors, their interests, their success stories, etc.
● Pitch Your Plan
As a first step, you may mail an outline of your plan to your target, indicating that you have an amazing business plan to present. Sending unwelcome, hasty plans with just a cover letter may not encourage people to read your business plan. People are too busy to read everything that comes into their inboxes.
Give an introduction to get permission if they are interested to read your business plan. The letter can also include why you chose them over others in your business plan, what you have in store to offer them, and a small compelling too. Thus, you can ensure that your business plan is not stolen by those who are not interested in your plan.
Explain what you are searching for such as a supplier, investor, a loan, etc. If you got the address of the target as a referral, try to include it somewhere in the initial sentences so that the recipient notices it. If you do not get any response within a week, you may send a follow-up mail or ask for a personal meeting.
● Meet In Person
Besides sending emails and making phone calls, you must try to meet the person face to face, especially if you are looking for funds. People may not be willing to spend money without meeting you in person. If they prefer to use digital media for communication, then you may follow it.
● Defend Objections
Along with trying to impress people, you have to prepare a list of objections they may raise. Try to get answers to their questions and prepare points to convince them. You may connect with your friends or teammates to find the possible objections they may raise. Thus, you will be prepared to give crystal clear answers to all the questions that come against your plan.